In-house Demand-Side Management (DSM) program sponsor

In-house Demand-Side Management (DSM) program sponsor
  The building's owner or management encourages consumers in the building to improve energy efficiency, reduce energy costs, change timing or energy usage, or promote the use of a different energy source by sponsoring its own DSM programs.
  U.S. Dept. of Energy, Energy Information Administration's Energy Glossary

Energy terms . 2014.

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